About Me

I'm Noemi, a self-taught front-end web developer. I wrote code in the Basic language for the first time when I was 18 years old and experienced the excitement of building something from scratch. Front-end is where I can explore the creative side of things. After several years in the tech industry building e-commerce and Javascript web applications, and in recent years mentoring women at the beginning of their coding career, I haven't lost the excitement that got me into this.

I want to keep learning and inspiring people in tech. I want to contribute to a great ethical company where I can develop my strengths and be a valuable member of the team. If this sounds interesting and we're a match, drop me a line at hello[at]noemilosada.com. Open to fully remote & flexible working roles only.

Technical Skills: Javascript | ReactJS | Redux | HTML | CSS | Typescript | NodeJS | REST | TDD | Git | Webpack | OOP | Styled Components | Jest | npm | Jasmine | Vim | Magento | BigCommerce.

Skills: Front-End Web Development | Web Management | Mentoring | Coaching | Feature Development | UI Development | Web Accessibility | Responsive design | Relationship Building | Problem Resolution

Professional Experience

Freelance Web Developer

Wales & remote, 04/2024 - currently

Working on an e-commerce project in Magento.

Senior Software Engineer II with Elsevier Ltd (Mendeley)

London & Remote, 06/2022 - 04/2024

Moved to the citation team to work on Mendeley Cite - a Microsoft Word add-in for inserting references and bibliographies into a Word document, with almost 500k Weekly Active Users (WAU). Tech stack includes ReactJS, Redux, Typescript, Microsoft Word API, FluentUI, NodeJS, DynamoDB, Jest and react-testing-library.

  • Mentored Junior Developers
  • Volunteered to be the Delegate Architect of the team, regularly catching up with other architects, creating C4 diagrams, ADRs and other documentation
  • Received an award for implementing accessibility into the main flow of Mendeley Cite
  • Co-authored a proof of concept (PoC) to redesign Mendeley Cite architecture, exploring on the bridge design pattern, WebSockets and the local storage API

Senior Software Engineer with Elsevier Ltd (Mendeley)

London & Remote, 03/2022 - 06/2024

Moved to the Web Importer team to develop a new Chrome extension from scratch, aimed at helping researchers import papers, web pages, and other documents into their Mendeley library. Used ReactJS, Redux, and TypeScript for this project.

  • Mentored Junior DevelopersMoved to the Web Importer team develop from scratch a new Chrome extension - to help researchers to import papers, web pages, and other documents into their Mendeley library - in ReactJS, Redux and Typescript
  • Transferred to the Mendeley Reference Manager team, responsible for a library and document reader used to organise references, with almost 4 million Year-To-Date (YTD) active users. Implemented features and improved the codebase using Electron, ReactJS, Redux, and the functional programming paradigm, with a focus on accessibility
  • Improved the testing environment by transitioning unit tests from Ava to Jest, introducing integration tests using react-testing-library, and writing End-To-End (E2E) tests using CucumberJS
  • Co-founded "Girls What Code", a group aimed at coaching and mentoring women through various career paths within the company
  • Developed a dark theme prototype for the Core Reference Manager app, one of the most requested features. Collaborated with a product manager and designers, delivering presentations and workshops to the team

Software Engineer III with Elsevier Ltd (Mendeley)

London, 03/2016 - 06/2017

Worked in the Profiles team while also collaborating with other teams, leading transitions of products from one technology to another and taking ownership of creating a style guide.

  • Transitioned Mendeley Profiles from FlightJS to ReactJS and styled-components.
  • Built various Java websites to tight deadlines, pairing with external developers and adapting skills to learn a new language
  • Contributed to the E2E test environment by writing tests in Ruby and Cucumber
  • Transitioned those websites to ReactJS, Redux, styled-components and NodeJS

Front-End Web Developer with Elsevier Ltd (Mendeley)

London, 10/2014 - 03/2016

Implemented a social network (Mendeley Profiles) for researchers within the Profiles team, alongside developing a style guide for universal use across products. Collaborated with different teams, each comprising between five and 10 engineers and two to three designers.

  • Built a pattern library with reusable components using FlightJS and SASS using atomic design methodology
  • Transitioned the backend infrastructure from PHP to NodeJS
  • Developed an application in NodeJS, ES6, and HTML canvas to generate avatars based on the initials of users who didn't have a profile photo
  • Fashioned a prototype in ReactJS, using the company's API to argue the case for moving apps from FlightJS, with the suggestion being chosen ahead of others, and the company beginning the transition following a presentation

Freelance Frontend Web Developer with The Radical Tea Towel Company Ltd

London & Remote, 02/2020 - 09/2020

Created a custom theme and components using BigCommerce for their UK and US websites as well as their sister website, Town Towels.

Front-End Web Developer with AlexandAlexa.com

London, 03/2013 - 10/2014

Developed features, and maintained / improved the Magento online shop while working in conjunction with a team of eight engineers as part of the conversion team.

  • Transitioned numerous Magento components into AngularJS, and created a prototype of the website stored in AWS as part of a hackday
  • Worked with Agile methodologies such as Kanban and Scrum in a start-up environment
  • Improved the minification process and developed Magento modules when implementing an open design across desktop, tablet and mobile platforms and developed new front-end features.

Freelance Front-End Web Developer

Remote, 01/2013 - 10/2014

Built e-commerce websites in Magento as part of a team of two engineers and a Product Owner for customers in Spain, Germany and the US. Som projects I worked on: Mr. Wonderful, US Elitegear.

Front-End Web Developer with The Etailers

Barcelona, 09/2010 - 12/2012

Agile environment (Kanban and Scrum). Magento e-commerce development for the company's customers (more than 25 stores) and developed the corresponding content blogs in Wordpress. Promoted in 2011. Some projects I worked on: Vila Viniteca, Cottet, Vileda, Sharp, Schweppes.

Front-End Web Developer with ASM Web Services

Prat de Llobregat, 03/2010 - 09/2010

Worked in a consultant company doing the frontend web development for many different types of companies. Was part of the Magento e-commerce development team for the last five months.

Web developer with Transit Projectes

Barcelona, 06/2008 - 09/2008 (Part Time)

Worked for several customers developing static web pages and wrote technical articles for CAM (a Spanish bank).

Courses and volunteering

Mentoring women in Mendeley (volunteering)

London & remote, 06/2021 - 04/2024

Co-founding Girls What Code group within the company to coach and mentor women.

Security for JavaScript developers at Elsevier

London, 04/2021

Mentoring in Women Who Code London (volunteering)

Women Who Code London - London, 04/2021 - 12/2021

Accessibility yellow belt at Elsevier

London, 10/2018

Certified ScrumMaster®

Scrum Alliance® profile - London, 06/2014

Programming for everybody (Python)

University of Michigan (Coursera) - London, 04/2014 - 06/2014

Course of usability and user experience in websites

Conzentra by Aurora font - Barcelona, 04/2011

Meeting management and effective communication of ICT

Netmind IT knowledge Services - Barcelona, 02/2011

How to create a startup in 6 weeks

TetuanValley Startup School - Barcelona, 06/2010

Built a startup prototype in six weeks. I was in a team called Segmentation Fault and we created a multi-touch table prototype with a low cost approach. Demo: http://vimeo.com/11280830


BEng Computer Engineering at Open University of Catalunya. Barcelona & remote (Incomplete)

BEng Computer Engineering at University of Pompeu Fabra. Barcelona (Incomplete)

A-level equivalents in Maths, Physics, Biology, Chemistry, Philosophy, Spanish, Catalan and English (Bachillerato de ciencias + selectividad).

Spoken languages: Spanish (native), Catalan(native) and English(fluent).

Interests & notes

A neurodiverse individual who likes spending time with her loved ones, being a mum, a cat-mum, running, doing yoga and reading.

I teach Aikido at Shodokan Wales and occasionally at the London Aikido Dojo. I'm also a co-founder and collaborator of the martial arts instagram.com/aikigirls group promoting women in martial arts.