About Me

I'm Noemi, a self-taught front-end web developer. I wrote code in the Basic language for the first time when I was 18 years old and experienced the excitement of building something from scratch. Front-end is where I can explore the creative side of things more deeply. After 15 years in the tech industry building e-commerce and Javascript web applications, and in recent years mentoring women at the beginning of their coding career, I haven't lost the excitement that got me into this.

I want to keep learning and inspiring people in tech. I want to contribute to a great ethical company where I can develop my strengths and be a valuable member of the team. If this sounds interesting and we're a match, drop me a line at hello[at]noemilosada.com. Open to fully remote & flexible working roles only.

Main Technical Skills: Javascript, CSS, styled-components, ReactJS, Redux, Typescript, NodeJS, HTTP/REST, Jasmine, Jest, npm, Webpack, Git, Vim and Magento.

Professional Experience

Senior Software Engineer II with Mendeley Ltd (Elsevier)

London & remote, October 2014 - Present (Full Time)

Worked across different teams (5-10 engineers and 2-3 designers per team) implementing a social network for researchers, style guides to use across teams, a Chrome browser extension, the core Mendeley reference manager application, the Mendeley Cite Microsoft add-in and more.

  • Promoted to Software Engineer III in 2016 after building a number of Java websites to tight deadlines, which required pairing with external developers and adapting my skills to learn a new language.
  • Made a prototype in ReactJS, using the company's API to argue the case for moving our apps from FlightJS. After a presentation my suggestion was chosen ahead of others and the company began the transition.
  • Promoted to Senior Software Engineer in 2017 after transitioning products from Java to NodeJS and ReactJS/Redux, as well as creating a style guide over which I had ownership.
  • While in the Core Reference Manager team and on the Core Reference Manager and on my own initiative developed a dark theme prototype for the app (which is one of the most requested features). Also co-created the group "Girls What Code" and started coaching/mentoring through different paths to help women develop their career within the company. Here I was promoted to Senior Software Engineer II.
  • Moved to the Citation team in 2022 to work on the Microsoft Word citation add-in as a senior helping junior devs to develop features and researching on architecture improvements.
  • Received an award for implementing accessibility into the main flow of the Mendeley Cite MS Word add-in.
  • Technologies used: ReactJS/Redux, Typescript, Electron, Ramda, RxJS, HTTP/REST, Styled-components, Sass, FluentUI, Jest, Ava, Jasmine, npm, Mustache, CucumberJS, Jenkins, Docker, PHP, Java, Ruby, Git, Webpack, Storybook, Jira, Scrum, Kanban, jQuery, FlightJS, NodeJS, etc.

Career break for maternity leave

March 2023 - January 2024

Freelance Frontend Web Developer with The Radical Tea Towel Company Ltd

London & Remote, February 2020 - September 2020

Created a custom theme and components using BigCommerce for their UK and US websites as well as their sister website Town Towels.

Front-End Web Developer with AlexandAlexa.com

London, March 2013 - October 2014 (Full Time)

Worked in a team of 8 engineers developing features, improving and maintaining their Magento online shop.

  • Promoted in 2014 after transitioning a number of Magento components into AngularJS, as well as creating a prototype of the website stored in AWS as part of a hackday.
  • Worked with Agile methodologies such as Kanban and Scrum in a startup environment.
  • Implemented open design across Desktop/tablet/mobile platforms, developed new front-end features, improved minification process and developed Magento modules.
  • Worked alongside back-end developers and designers as part of the conversion team.

Freelance Front-End Web Developer

London, January 2013 - October 2014 (Remote)

Worked with customers in Spain, Germany and New York. Building e-commerce websites in Magento as part of a team of 2 engineers and a product owner. Some projects I worked on: Mr. Wonderful, US Elitegear.

Front-End Web Developer with The Etailers

Barcelona, November 2010 – December 2012 (Full Time)

Agile environment (Kanban and Scrum). Magento e-commerce development for the company's customers (more than 25 stores) and developed the corresponding content blogs in Wordpress. Promoted in 2011. Some projects I worked on: Vila Viniteca, Cottet, Vileda, Sharp, Schweppes.

Front-End Web Developer with ASM Web Services

Prat de Llobregat, March 2010 – November 2010 (Full Time)

Worked in a consultant company doing the frontend web development for many different types of companies. Was part of the Magento e-commerce development team for the last five months.

Web developer with Transit Projectes

Barcelona, June 2008 – September 2008 (Part Time)

Worked for several customers developing static web pages and wrote technical articles for CAM (a Spanish bank).

Courses and volunteering

Mentoring women in Mendeley (volunteering)

London & remote, June 2021 - April 2024

Co-founding Girls What Code group within the company to coach and mentor women.

Security for JavaScript developers at Elsevier

London, April 2021

Mentoring in Women Who Code London (volunteering)

Women Who Code London - London, April 2021 - December 2021

Accessibility yellow belt at Elsevier

London, October 2018

Certified ScrumMaster®

Scrum Alliance® profile - London, June 2014

Programming for everybody (Python)

University of Michigan (Coursera) - London, April 2014 - June 2014

Course of usability and user experience in websites

Conzentra by Aurora font - Barcelona, April 2011

Meeting management and effective communication of ICT

Netmind IT knowledge Services - Barcelona, February 2011

How to create a startup in 6 weeks

TetuanValley Startup School - Barcelona, June 2010

Built a startup prototype in six weeks. I was in a team called Segmentation Fault and we created a multi-touch table prototype with a low cost approach. Demo: http://vimeo.com/11280830


BEng Computer Engineering at Open University of Catalunya. Barcelona & remote, 2010 - 2012

BEng Computer Engineering at University of Pompeu Fabra. Barcelona, 2006 - 2007

A-level equivalents in Maths, Physics, Biology, Chemistry, Philosophy, Spanish, Catalan and English (Bachillerato de ciencias + selectividad).

Spoken languages: Spanish, Catalan and English.

Interests & notes

I'm an autistic individual which means I am very organised, committed and focused. Although I like to be treated like everybody else there are some things that help me perform at my best, such as working remotely to avoid overwhelming commutes and crowded open offices.

And because life is about more than working, I like spending time with my loved ones, being a mum, being a cat-mum, practising and coaching Aikido, reading , running, doing yoga, and more.

Current side projects are: I'm helping RadicalTeaTowel.co.uk as a dev consultant. I teach Aikido at Shodokan Wales and occasionally at the London Aikido Dojo. I'm also a co-founder and collaborator of the martial arts instagram.com/aikigirls group promoting women in martial arts.